Press Releases   November 12, 2019

CES Innovation Awards honours John Deere in Tech for a Better World category

Crestmead, Queensland (12 November, 2019) — John Deere (NYSE: DE) is being honoured in the Tech for a Better World category of the 2020 CES Innovation Awards, which recognise outstanding product design and engineering in consumer technology products.

Deere is an Innovation Awards Honouree for its new 8RX tractor that integrates artificial intelligence, the Internet of things, and advanced automation to help farmers work more efficiently while also gathering data to make more informed decisions and increase future machine intelligence.

"Our focus remains on providing innovative solutions to help customers meet the many challenges of farming. We are humbled by this award from a leading technology organisation as it highlights our equal commitment to agriculture, innovation, and technology," said John Stone, senior vice president of Deere's Intelligent Solutions Group.

The CES Innovation Awards program is an annual competition. The Tech for a Better World category honours products that impact society and the world in a positive way.

"The 8RX is a high horsepower row crop tractor with four tracks that integrates smart technology in a user-friendly design," said Dr. Bernhard Haas, senior vice president of Deere's Global Tractor Platform. "This award recognises our focus on innovation in precision agriculture that enables farmers to increase productivity as they meet the challenge of feeding the rapidly-growing global population."

The CES Innovation Awards program recognises honourees in a multitude of consumer technology product categories and distinguishes the highest rated in each. Products are reviewed and scored by an elite panel of judges of designers, engineers and members of the tech media based on design, functionality, consumer appeal, engineering and their positive impact on the world.

John Deere will be exhibiting at CES 2020 to be held January 7-10, 2020 in Las Vegas, NV in the artificial intelligence section in South Hall at booth #25608.

For the latest news and product launch information from John Deere, visit JohnDeere.com.au or see your local John Deere dealer.

8RX tractor in the field

The new John Deere 8RX tractor is a CES Innovation Awards Honoree in the Tech for a Better World category.

About John Deere:
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.