NEWS RELEASE   April 04, 2022

John Deere and Food Agility collaborate on data sharing project

Crestmead, Queensland (4 April, 2022) — John Deere Australia and New Zealand is collaborating with the Food Agility Cooperative Research Centre (CRC) to contribute key expertise in a new project focused on driving improvements in the use and management of agricultural data across the industry.

As part of the collaboration, John Deere and Food Agility CRC will work together to apply a newly developed Food Agility Data Sharing Agreement Template to data flow scenarios and to improve the template before it is released more widely to industry later in the year.

The template, developed with National Farmers' Federation (NFF) and Minter Ellison, establishes key considerations between farmers and service providers including data transfer, storage, disposal and access, and provides clarity on the roles, responsibilities, deidentification and control of data.

John Deere Australia and New Zealand, Precision Agriculture Manager, Benji Blevin, said John Deere was pleased to contribute its industry expertise to a project that would inform future frameworks for best practice data management.

"AgTech has the transformational ability to drive productivity, performance and sustainability across the ag sector, and while it continues to develop at an increasingly rapid rate, it is vital to ensure Australian producers feel confident they have control and transparency when managing their farm data," Mr Blevin said.

"As a technology innovator, we are continuously reviewing and improving our own robust data policies and practices and we are delighted to work with Food Agility CRC on this project to empower Australian producers to collect and share their data with confidence and control."

Food Agility CRC, General Manager Strategic Investments, Dr. Mick Schaefer, said the Data Sharing Agreement Template was also being piloted in other research projects, including its $6.5m collaboration with AACo, and would ultimately benefit the broader agricultural industry.

"We are stress testing the Data Sharing Agreement Template to ensure it meets the needs of farmers and service providers in a range of circumstances. We aim to release it for wider industry use later in the year to help drive best practice across the sector," Dr Schaefer said.

Ensuring farmers have control of their data and the value attributed to it, is a goal within the NFF's plan for agriculture to be a $100 billion industry by 2030.

NFF Chief Executive Tony Mahar said the Template Data Sharing Agreement was a practical application of the NFF's Farm Data Code, which aimed to give farmers clarity and transparency in how their data is managed.

"Every year digital tools and services are playing a bigger role on-farm. Farmers need to have confidence that the data they share is being protected," Mr Mahar said.

"It's great to see Food Agility CRC applying the principles of our Farm Data Code to develop a template that will be available for broader industry."

The project started in February and is expected to take approximately four months to complete.

About Deere & Company:

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.

Media Contacts:

Stacey Wordsworth
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Hannah Hardy
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