WE RUN
We Run Like No Other
We conduct business essential to life. Running for the people who trust us and the planet that sustains us, we create intelligent connected machines that enable lives to leap forward.
John Deere customers are at the centre of everything we do.
We rely on more than 180-years of experience and terabytes of precision data to know them and their businesses better than anyone else. Our easy-to-use technology helps deliver results they see in the field, on the job site, and on the balance sheet. We ensure seamless access to parts, services, and performance upgrades from take home to trade-in by providing world-class support throughout the lifecycle of their equipment, with productivity and sustainability always in mind.
And we never forget that we're here to help life leap forward.
Sustainability
We run to create solutions that sustain the livelihoods of our customers and communities around the world for generations to come.
Innovation & Technology
We run to create new ways of thinking and develop new ways of doing. Not to disrupt the status quo, but to evolve customer-focused solutions that move their jobs forward in ways that are easier and more profitable.
Community
Our passion is as audacious as the loyalty it inspires. That kind of regard has to be earned. With pride in a job well done, we make a powerful impact within our communities and around the world.
Leadership
Great leaders make great companies, and our CEO John May shares the strong guiding values of his predecessors including integrity, quality, commitment, and innovation.
Our Family of Brands
Deere & Company offers a portfolio of more than 25 brands to provide a full line of innovative solutions for our customers in a variety of production systems throughout the lifecycle of their machines. A sampling of these brands is shown here.
Wirtgen
Made up of Wirtgen, Vögele, Hamm, Kleemann, and Benninghoven, the Wirtgen Group offers customers mobile machine solutions for road construction and rehabilitation, plants for mining and processing minerals or recycling material, and for asphalt production. The five brands, when used together, cover the entire road construction cycle, from processing, mixing, paving, compacting, and rehabilitating.
Hagie
The Hagie story is one of innovation and insight. Ray Hagie was driven to reduce inefficiencies and find a better way, leading him to focus on spraying solutions for crops. In 1947, his problem-solving passion produced the world’s first self-propelled sprayer. This revolutionary breakthrough brought with it increased sales, factory expansions, and an international market. Hagie continues to produce high clearance sprayers and detasselers.
PLA
Founder Juan Carlos Pla established Argentina’s first grain elevators at shipping ports before manufacturing its signature product, the high-chassis sprayer. By 1978, PLA manufactured Latin America’s first self-propelled sprayer followed by the auto-trailer system (1993) and the world’s first “automatic pilot” sprayer (1999). PLA manufactures planters and sprayers.
Mazzotti
Founded by the Mazzotti family, the company’s experience in the construction of self-propelled agricultural equipment is nearly 75 years old. Farmers at heart, the family built a reputation as passionate innovators and visionaries in the continuous evolution of solving customer problems and meeting demand. Mazzotti manufactures self-propelled sprayers in Italy.
Monosem
For more than 75 years Monosem, has been delivering quality precision vacuum planters and cultivators to more than 80 countries worldwide. Since 1945, Monosem’s history is dotted with continuous product innovations. Long considered the leader of the French precision planter market, Monosem has taken its products globally with about 70 percent of its production now being exported. The Kansas City, Kansas, branch focuses on the North American specialty crop market.
A&I Products
Since 1980, A&I Products has become a leading manufacturer and wholesale distributor of aftermarket replacement parts for the agricultural, turf, and industrial equipment markets. With its roots as a small machine shop and repair facility, A&I Products made the transition by manufacturing new parts to replace those that were identified as commonly needing repair. Now A&I Products offers over 160,000 different part numbers across numerous applications.
Blue River Technology
Blue River Technology is built on one simple concept – maximizing while minimizing. Blue River combines the latest innovations and technology to improve agriculture production while reducing the impact on the planet. Blue River developed the See & Spray Select technology available on John Deere 400 and 600 series sprayers. See & Spray combines computer vision, machine learning, and robotics to save customers time and money while increasing profitability in a sustainable way.
Harvest Profit
Built in 2015, Harvest Profit consists of a team that lives and works in the heart of North Dakota farm country. The company’s mission is to give more visibility into the financial side of farming. Harvest Profit has established a set of software tools focused on making it easier for farmers to track farm costs, profits, grain marketing positions, and inventory. It’s been called “software for savvy farmers” – those who treat their farms as a business year-round.
Bear Flag Robotics
Bear Flag Robotics' mission is to increase global food production, while decreasing the cost of growing food through machine automation. The company makes autonomous technology for agricultural tractors, increasing safety, reliability, and profitability on farms. Bear Flag Robotics started in 2017 in Silicon Valley by co-founders Aubrey Donnellan and Igino Cafiero. Donnellan and Cafiero's relationship with John Deere started with the John Deere Startup Collaborator program in 2019 and the acquisition was announced in 2021.
Kreisel Electric
Since 2014, Kreisel has been a leading innovator focused on the development of immersion-cooled electric battery modules and packs. The company has a differentiated battery technology and battery-buffered charging infrastructure offering and currently serves a global customer base across multiple end markets, including commercial vehicles, off-highway vehicles, marine, e-motorsports, and other high-performance applications. The company was founded by brothers Johann, Markus, and Philipp Kreisel and is based in Rainbach im Mühlkreis, Austria.