NEWS RELEASE   December 04, 2023

John Deere Operations Center™ Named CES® 2024 Innovation Awards Honouree in Sustainability, Eco-Design, and Smart-Energy

MOLINE, Illinois (December 4, 2023) – John Deere has been named a CES® 2024 Innovation Awards Honouree in the Sustainability, Eco-Design & Smart Energy category for the John Deere Operations Center (Operations Center) Sustainability Tools. This is the fifth consecutive year John Deere has received an Innovation Award from the Consumer Technology Association (CTA).

The John Deere Operations Center™ is an opt-in cloud platform that empowers farmers to create optimised work plans, monitor job quality, and analyse and receive insights from data anytime and anywhere. The platform’s new Sustainability Tools provide farmers with actionable and personalised insights into key aspects of their operations, including carbon intensity, soil health, and fuel emissions, so they can make sustainable decisions to help feed, fuel, and clothe the world. The platform enables farmers to leverage a range of sustainability-focused features, enroll in voluntary revenue-generating programs, and share resulting insights seamlessly with trusted advisors.

“Farmers care deeply about their land and work to manage it sustainably because it’s their livelihood and their legacy,” said Jahmy Hindman, chief technology officer for John Deere. “The new Sustainability Tools within the John Deere Operations Center™ allow farmers better visibility into their farming practices so they can understand the impact their decisions have on the sustainability of their operations. Arable land is not an unlimited resource and these new tools give farmers the ability to make informed decisions that not only benefit themselves, but the next generation of farmers and the world that relies upon them.”

The Sustainability, Eco-Design & Smart Energy category of the Innovation Awards highlights nuanced features incorporated into products that facilitate environmentally friendly behavior, like efficient and clean energy use, the reduction of harmful substances, and promotion of renewable resources.

The CES Innovation Awards program, owned and produced by the CTA, is an annual competition honouring outstanding design and engineering in 29 product categories. Judges reviewed submissions based on innovation, engineering and functionality, aesthetics, and design. The honourees were unveiled before CES 2024, which takes place January 9-12 in Las Vegas, NV.

About Deere & Company:

Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at or in Australia at

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