NEWS RELEASE   July 20, 2023

John Deere Providing the Tech for the Next Generation of Farmers

Crestmead, Queensland (20 July, 2023) YOUNG growers from around the country gained first-hand experience of John Deere's latest precision agriculture technology at Grain Growers' Innovation Generation event in Adelaide this week.

The conference provided an opportunity for people aged 18 to 35 working in agriculture to network, learn and speak to a range of industry stakeholders about the future of the Australian farm sector.

John Deere ran a purpose-designed workshop to help attendees get more from their PA tools including setting up Data Sync and using Work Planner in John Deere Operations Center™ to automate machine tasks.

John Deere Production System Manager, Ben Kelly, said the workshop provided deeper insight into the challenges and opportunities young farmers tackle every day.

"It was great to see lots of excited young people working in agriculture from livestock through to cotton and grains," Mr Kelly said.

"Being face-to-face with the people using our technology gives us invaluable feedback about what we're doing well and where we can improve.

"For the farmers, experiencing these PA tools in a live workshop setting gives the chance to gather practical take-homes they can implement.

"It's all about helping young farmers fast-track their journey into precision agriculture, and showing them how they can get the most value out of the technology."

One of the attendees, West Australian mixed farmer Sandon Knipe, said it was exciting to see the full potential of the technologies.

"John Deere is leaps and bounds ahead when it comes to the tech side of things, and it really makes a difference to our bottom line and makes farming more enjoyable," he said.

"They're doing a lot of innovative things around See and Spray™, autonomy and continued investment into ag guidance. "It's good to see a business like this backing agriculture and investing for the future."

John Deere also sponsored the 'Nothing Runs like a Deere' Trivia at the event, and Mr Kelly participated in a panel discussion where he spoke about electrification, energy sources and the future transition to machine autonomy.

"We all know tech is going to play a bigger role in future helping farmers be more profitable and sustainable, and we're trying help farmers in their preparation for this exciting future," Mr Kelly said.

"The beauty of this generation is they've grown up with tech as a big part of their lives, so they're eager to jump in and embrace what's coming through like artificial intelligence and machine learning.

"Where we see the biggest opportunity is making these technologies as valuable and cost-effective as possible for farmers."

About John Deere:

Deere & Company is a global leader in the delivery of agricultural, golf & turf, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor and See & Spray™ are just two of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information, visit John Deere at its worldwide website at or in Australia at

Media Contacts:

Stacey Wordsworth
0438 394 371

Grace Wickson
0432 748 837