NEWS RELEASE 9 June, 2025
John Deere's Technology Bootcamp seeding series delivers expert insights and tangible on-farm impacts
Crestmead, Queensland (9 June, 2025) — John Deere dealers and customers from across regional Australia have joined the latest in a series of "Technology Bootcamps" designed to showcase the capability of John Deere's technology offering and the combined power of its integrated seeding solution.
John Deere Australia and New Zealand Director, Marketing, Ben Kelly, said these bootcamps have been developed to deliver an "up close" look at how tech can be practically implemented on-farm for greater performance and productivity.
"Developing technology and equipment is just part of our role within Australia's agriculture industry – we're equally focused on sharing knowledge and expertise, and having conversations with our dealers and farmers," Mr Kelly said.
"By collaborating with our dealer network throughout the Technology Bootcamp series, we've not only been able to talk about the new innovation we're bringing to market but also how farmers can use the existing technology they have on their machines to optimise their operations."
John Deere Australia and New Zealand Production and Precision Ag Marketing Manager, Royce Bell, said the Technology Bootcamp experience had included detailed demonstrations of the entire John Deere seeding line-up.
"We've really wanted to demonstrate what happens when you combine the power of the 8 and 9 Series Tractors with the accuracy of the new C-Series Air Cart and P640 Precision Air Hoe Drill – products that deliver a total seeding solution that works smarter together for Australian farmers," Mr Bell said.
"The Technology Bootcamp is the perfect opportunity to explore the integration of this solution in diverse cropping enterprises across the country, and examine John Deere's digital tools, such as John Deere Operations Center™ and Connected Support™, which harness the power of data and analytics to improve outcomes and simplify farm management.
"Dealers and customers have also been particularly interested in the improvements to See & Spray™ Select, which now has in-season variable rate capabilities via the camera processing and ExactApply™ technologies.
"Rounding out the bootcamp sessions were discussions about our new Precision Essentials program, which allows customers to select the Precision Agriculture technology they see as most impactful for their unique farming operation."
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Brothers, David and Jim Maitland (front RHS of image) co-owners of Maitland Foods, a 3,000-hectare broadacre cropping enterprise and contract farming
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Alex Conterno, showcasing the C-Series Air Cart and P640 Precision Air Hoe Drill to dealership staff, customers.
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Powerful 9R 490 Tractor was on display with the P640 Precision Air Hoe Drill.
In early April, Jim and David Maitland, co-owners of Maitland Foods, a 3,000-hectare broadacre cropping enterprise and contract farming business travelled from South Australia's Clare Valley to attend the Wimmera region bootcamp.
Their operation consists of a mix of owned, leased share-farm and other hybrid agreements, where they focus on lentils, export hay and wheat production using an extensive stable of John Deere equipment.
Jim Maitland said the recent delivery of a John Deere 616R Sprayer was the catalyst for their bootcamp attendance, enabling them the opportunity to further unpack the benefits of the See & Spray Select system, as well as learning more about other technology that could enhance their operation.
"It was great to meet the specialists who look after this product in Australia and hear about some of the upcoming features being released and utilising the See & Spray system to apply at a variable rate," Mr Maitland said.
"I was also keen to learn about the P660 and C Series Air Cart, and through the bootcamp, I now have a better understanding of its functionality and how it might fit into our future operations."
With John Deere's bootcamps designed to support customers to make the most of their equipment and understand what's ahead in the technology pipeline, Mr Maitland said he was impressed by the value delivered by the experience.
"I was amazed at how high the ratio was in regard to John Deere representatives versus customers," he said.
"It was great to meet those representatives responsible for the various John Deere categories and I was also fascinated to learn that the See & Spray technology was developed in Australia."
The Technology Bootcamp Seeding Series will be complemented by a Harvest Series later in the year as part of John Deere's focus on helping customers to maximise the value of their equipment's technology and enhance on-farm profitability and sustainability.
About John Deere:
Deere & Company is a global leader in the delivery of agricultural, golf & turf, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor and See & Spray™ are just two of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.
For further information, the news media should contact:
Kate Scott
kate.scott@bluehillagency.com.au
0438 389 092
Stacey Wordsworth
stacey.wordsworth@bluehillagency.com.au
0438 394 371
