In 2000, John Deere unveiled the latest evolution in the trademark. This updated mark is true to the strong John Deere heritage. Yet, its sharpened antlers, angles, muscularity and attitude give the trademark an energised and dynamic edge. John Deere’s logo, after being known for decades as the "leaping deer,” for the first time is actually leaping upward instead of landing.
Throughout the years, refinements to the trademarks have reflected what the company was about at that point in time and what it saw as important to its future. The current version illustrates John Deere's determination to stay focused on being the premier company in its industries worldwide, while remaining firmly rooted in its basic values of quality, innovation, integrity and commitment.