Agriculture   September 08, 2021

John Deere uses Minecraft experience to promote the importance of agriculture

Child playing FarmCraft on a laptop

 

Crestmead, Queensland (8 September, 2021) — John Deere is bringing the farm to young game enthusiasts with the latest version of FarmCraft, a Minecraft experience.

Created by Blockworks, in collaboration with John Deere, the Minecraft experience gives players an introduction to modern agriculture through the virtual use of the machines, processes and decisions that go into farming today.

The FarmCraft experience, within Minecraft, is intended to educate young people on the importance of agriculture using a familiar, interactive platform. Within the FarmCraft world, players will undertake and complete unique farming missions, including planting and growing crops and then harvesting them.

John Deere, Global Manager Brand Licensing, Lauren Willis, said the company was focused on raising the awareness of agriculture in the next generation and to encouraging young people to seek out careers in the industry.

"John Deere places a significant focus on youth education as a means to increase the number of students interested in pursuing college degrees and careers in agriculture," Ms Willis said.

"Our team sees FarmCraft as a fun and unique way to introduce the industry to a whole new generation of young people."

Available now within the Minecraft Marketplace, FarmCraft provides an added educational benefit of player interaction with an automated researcher who explains the FarmCraft world and scenarios as players explore and complete activities.

Learn more about FarmCraft here.

Media Enquiries:
Stacey Wordsworth
stacey.wordsworth@bluehillpr.com.au
0438 394 371

Hannah Hardy
hannah.hardy@bluehillpr.com.au
0421 196 004

About John Deere:
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.