NEWS RELEASE   1 September, 2026

How major vegetable producer Barden Farms stays ahead of the harvest clock

Crestmead, Queensland (1 September, 2026) — FOR Barden Farms, growing vegetables 363 days a year on multiple farms across four states is a complex business and often a race with time.

A cauliflower that is perfect in size today could be rejected tomorrow, lettuce can bolt to flower in a matter of days, and machine downtime can leave dozens of staff at a standstill.

National Farming Manager, Nathan Clackson, says it means timing is not just important, it's the difference between success and failure.

"People may not realise that cauliflower move on a full moon," Mr Clackson said.

"It sounds like I'm full of it but when there's a big full moon and a clear sky, especially around springtime, the cauliflower can go crazy and you've got to get into it.

"We had a flush of cauliflower recently and picked four weeks of stock in seven days.

"We're working big hours and if the machines don't work, we don't work, and the produce gets out of size. The (buyer) specifications are that cauliflowers have to be 130 to 160 millimetres.

"That could be a day's growth so if you miss it, it's pig food."

This is just one of the vegetables grown, packed, marketed and distributed by the family-owned business established by John Drummond in 1986. Barden Farms provides supermarkets across Australia with brassicas, Asian vegetables, lettuce, herbs, bunched vegetables and pumpkins.

At the company's 100-hectare farm in South East Queensland's Lockyer Valley, Nathan said the team may plant 26 times a season across 20 different varieties of crops, to ensure produce is available daily on supermarket shelves.

"If you're a broadacre farmer, you plant once a season and that's it," he said.

"On this farm we can have 100 to 150 plantings in a season, and we've got eight farms doing the same thing in different locations, so it's quite complicated."

Introduction of John Deere into the rotation

About eight years ago, Barden Farms began introducing John Deere equipment and have recently taken delivery of a new 6M 130.

"Reliability with the John Deeres for us is very, very good – the mechanic loves it," Nathan said.

"We're progressing to green tractors as we go along and as the other ones are getting older we're progressing them down to sort of harvest-aid and simpler jobs and having the bigger and more reliable tractors do the dirty work; the heavy horsepower work.

"We're quite a fan of the GPS system and AutoTrac™, which saves us money by laying dead straight rows that harvest a lot better and faster."

The cost of idling

Nathan's local John Deere dealership is RDO Equipment in Gatton, and the Barden Farms team have formed a strong relationship with sales representative Ben Anderson.

"I think our farming performance has improved through the John Deere dealership helping to educate our staff, so that we understand what's under the bonnet of the tractors and how to get the most out of them," Nathan said.

Tools in John Deere Operations Center™ such as idle management have proved themselves to be a valuable cost saver.

"Ben pulled me aside and said, 'You know you're burning $80/hour in depreciation plus the cost of diesel while that tractor is just sitting there idling?' So that was a lesson to monitor machine hours."

"Now I get a report every Monday that says, for example, a spray tractor spent 80% of its time working, 20% of the time idling or 10% travelling. If we can get over 80% of in-field working time, we're pretty happy with that.

"Our mechanic logs in to Ops Center to check on upcoming hours for servicing and can find out whether it's a 600-hour or 900-hour service and what filters or lubricants he needs, ahead of time."

Ben Anderson said Operations Center also helped diagnose and quickly resolve a recent clutch fault.

"We had a notification come through that a tractor was operating with the clutch engaged for an extended period of time, so we contacted the driver," Ben said.

"It turned out that his cooler had slipped forward in the cab and pushed the clutch pedal in slightly, just enough so that it was engaged. So, something as simple as an Expert Alert can save a lot of downtime."

Ben said it was satisfying to help Nathan and the team at Barden Farms find ways to become more productive and efficient.

"Nathan came to me and said we was ordering a cabbage harvester and that he needed a tractor with variable transmission that would allow the driver to adjust speed to help the cabbage fly up the harvester," he said.

"Having the IVT transmission in the 6M 130 was right what he was looking for because they can now adjust their speed on the go and make sure they're harvesting the best produce as quickly as possible."

'Exciting' future ahead for horticulture

Nathan said it was an exciting time to be in horticulture to witness the pace of technological advancement.

"When you look at just how much it's changed in the last 10 or 15 years, and what you can do with it, and getting help from technicians over the phone, it's been brilliant," Nathan said.

"You've got guidance tracks, variable rate spreading, and eventually self-driving sprayers and other gear. Automation is going to be biggest development for us because it's difficult to find people to do the job. It will also be great for fatigue management."

In the meantime, he's proud of what Barden Farms has achieved so far.

"It's pretty rewarding when you consider that there's a fair chance that everyone in Queensland has had something that's grown on this farm on their plate at one time in their life.

"We're actually having an impact on people and how we succeed as a society."

ABOUT JOHN DEERE:

It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fibre, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plough. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.

For more information, visit Deere & Company at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.
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