NEWS RELEASE   October 14, 2024

The search is on for an Aussie content creator

Crestmead, Queensland (14 October, 2024) – HAVE you got a talent for making fun videos? Do you live on an acreage, lifestyle block or hobby farm? You could be just the person John Deere is looking for in their latest competition to find the next great Australian content creator.

As part of the Don't Just Dream it, Deere it campaign, John Deere will give one lucky winner the chance to tick off all those jobs on their to-do list over six months with free use of a machinery package that includes a compact utility tractor and a ZTrak™ ride-on mower.

John Deere Australia and New Zealand Small Ag & Turf Marketing Manager, Erin Wagstaff said it was about giving people the confidence to tackle the projects that might have been sitting in the too-hard basket.

"Sometimes you just need the right machine to get the job done," Ms Wagstaff said.

"We want to give someone that extra helping hand and let our winner take viewers on that journey with them.

"We know Australians love home renovation and garden makeover-style videos, so this is a chance for someone to be the star of the show and we will give them the supporting cast in the form of a great compact utility tractor and ride-one mower."

The winner will be a natural entertainer with great skills behind the camera, and a lovable personality in front of it, along with a healthy number of social media followers.

Importantly, Ms Wagstaff said they needed to resonate with our Australian market.

"In New Zealand, we have been doing some work with breakfast radio host, Vaughan Smith, and people have really enjoyed seeing the results he's achieved on his property using our 4044R tractor and attachments.

"It's now time to find an Australian who can shine and tick off those projects while creating fun and engaging content."

To be in the running to become John Deere's Australian content creator, entrants need to unleash their creativity and humour with a 60-second video explaining the projects they could finish with the help of a John Deere compact utility tractor and ZTrak ride-on mower during a six-month period.

Click on the link to watch the launch video: https://youtu.be/Ad5Q1pmOmeo?si=7DKjR-28gzRcXA83

The competition closes on Wednesday 15 January 2025. For more information and the terms and conditions, visit www.deere.com.au/en/forms/agriculture/john-deere-content-creator-competition/

About John Deere:

Deere & Company is a global leader in the delivery of agricultural, golf & turf, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products including the John Deere Autonomous 8R Tractor and See & Spray™ are just two of the ways we help meet the world's increasing need for food, shelter, and infrastructure. Deere & Company also provides financial services through John Deere Financial. For more information, visit John Deere at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.

Media enquiries:

Matt Wordsworth
matt.wordsworth@bluehillpr.com.au
0404 029 241

Kate Scott
kate.scott@bluehillpr.com.au
0438 389 092