NEWS RELEASE 16 March, 2025
Searching for John Deere's Next Australian or New Zealand Content Creator
Crestmead, Queensland (19 March, 2026) — John Deere is honouring those who have made an important and lasting contribution to the Australian cotton industry, through the Cotton Australia Industry Awards sponsorship.
The John Deere Service to Industry Award, which will be presented at the Australian Cotton Conference on the Gold Coast on 6 August, will acknowledge people who've contributed to industry through leadership, advocacy, innovation, research, education or long-term support for growers and the broader industry.
Nominations for the award are now open, and John Deere Australia and New Zealand Production and Precision Ag Marketing Manager, Royce Bell, said he encouraged people to nominate the individuals who meet the Service to Industry criteria.
"I know from personal experience growing up within the cotton farming community on the Darling Downs, and watching the industry innovate and evolve in my role with John Deere, that the cotton industry is truly one of rural Australia's great success stories," Mr Bell said.
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Winning the first John Deere Australia Content Creator Competition was a life-changing opportunity for Phaedra Rodriguez.
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Phaedra Rodriguez achieved six years of work in six months with the help of the compact utility tractor and ZTrak mower.
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John Deere is looking for someone who can put the equipment to good use and can bring that experience to life in a way that feels real and relatable.
"You don't need to be a professional creator; we're looking for people who are passionate about what they do and excited to bring others along for the journey," Ms Wagstaff said.
"It's less about having the biggest following and more about authenticity; someone who can clearly and genuinely show how John Deere fits into their day-to-day work and lifestyle.
"We're looking for someone who can put the equipment to good use and can bring that experience to life in a way that feels real and relatable."
Like Phaedra, the winner of this year's competition will not only get hands-on access to John Deere equipment, but also support from the John Deere marketing team, and the opportunity to create content that's shared across John Deere channels.
"We've seen first-hand how this kind of exposure can build confidence, credibility and new opportunities," Ms Wagstaff said.
"Whether someone wants to grow their digital presence, explore content creation further, or strengthen partnerships within the industry, this competition can be a huge stepping-stone."
"I loved it so much, I bought it."
As for Ms Rodriguez, it's not the end of her journey with John Deere - there's plenty more work for the John Deere 4044R tractor at her place.
"I loved the tractor so much, I ended up buying it," Ms Rodriguez said.
"Good thing I did, because the to-do list is longer than ever, but only because we now know what's possible with John Deere."
To be in the running to become John Deere's Australian and New Zealand content creator, entrants need to showcase their creativity and humour in a 60-second video explaining the projects they could finish with the help of some John Deere lifestyle equipment during a six-month period.
Click on the link to watch the launch video: https://youtu.be/To0fMW3sQ_Q?si=lw7k2nurPUEcE6Eh
The competition closes on Thursday 30 April, and is open to Australian and New Zealand residents. For more information, how to enter, and the terms and conditions, visit https://www.deere.com.au/en/forms/agriculture/john-deere-content-creator-competition/
ABOUT JOHN DEERE:
It doesn't matter if you've never driven a tractor, mowed a lawn, or operated a dozer. With John Deere's role in helping produce food, fibre, fuel, and infrastructure, we work for every single person on the planet. It all started nearly 200 years ago with a steel plough. Today, John Deere drives innovation in agriculture, construction, forestry, turf, power systems, and more.
For more information, visit Deere & Company at its worldwide website at JohnDeere.com or in Australia at JohnDeere.com.au.
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Media enquiries:
Kate Scott
kate.scott@bluehillagency.com.au
0438 389 092
Sophie Day
sophie.day@bluehillagency.com.au
0408 935 885
